KIMBERLY CLARK PROFESSIONAL
THE SOLUTION SQUAD
My team and I jokingly referred to this project as B2B2B2B2B2B2b.
KCP Professional needed a commercial program idea and brand identity for their non-wovens program. Essentially, we would be targeting product developers looking for raw materials to create their new non-woven based products. Yup, very specific. So, while simultaneously learning far more than I thought I'd ever know about things like "wet substrates" and "filtration media" I still managed to get a giant corporation to sign off on a concept based on the A-Team. WIN! View an ad and video below and the live site here.
MAKE A HEALING HOME
Kimberly-Clark Professional needed an overall commercial program idea and brand identity for its health care program. Navigating strict health care protocol and many layers of stakeholders, we were still able to land on a concept that infuses warmth into a system that can be perceived as uncaring and cold.
View videos below and visit the live site here.