SEARS OUTLET 

Wanting to separate itself from the troubled retail giant Sears— Sears Outlet needed to reimagine its brand voice and capture a new audience's attention.

We created a bright and bold look and feel with a quirky tone that celebrates scoring a great deal.  

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We get it. You’re a traditionalist.

But we have two words for you: FLUFFY. TOWELS.

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Unless your name is Old McDonald, we’re thinking a lawnmower is the way to go.

Ready for an upgrade?

Right this way đź‘‰

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