Wanting to separate itself from the troubled retail giant Sears— Sears Outlet needed to reimagine its brand voice and capture a new audience's attention.
We created a bright and bold look and feel with a quirky tone that celebrates scoring a great deal.
We get it. You’re a traditionalist.
But we have two words for you: FLUFFY. TOWELS.
Unless your name is Old McDonald, we’re thinking a lawnmower is the way to go.
Ready for an upgrade?
Right this way 👉