Meraki (may-rah-kee)
The soul, creativity, or love you put into your work.

In a world of AI-generated copy and same-same ideas, I still believe in putting a little soul into the work.

Heart in it. Head in it. Sleeves rolled up.

I bring the creativity, strategy, leadership, and elbow grease to turn a good idea into something great.

Let’s make something we love.

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Creative Director + Copywriter

Keep scrolling for more scoop.

Saying the quiet part out loud: These intangibles, soft skills, and subtle strengths are the qualities that truly drive results. They are not typically found on a resume, but they make all the difference in creative work.

  • Heart in the Game

    My third-grade teacher told me I'd never make a living with words and ideas. Proud and grateful to still be proving her wrong.

  • Well-Seasoned

    Don't let my fresh energy fool you; I've put in the work and collected the wisdom.

  • Thoughtful Leader

    Kind coworker. Advocate for everyone's best interest. Ego & drama are a waste of time.

Take it from them.

  • “Working with Candice as a creative director feels less like having a boss and more like having a creative compass. She doesn’t just make the work better, she makes you better, gently encouraging you to think sharper, write braver, and trust your instincts. I’ve never felt more supported or more challenged in the best possible way.”

    Mayi Sanchez, Senior Copywriter + Direct Report

  • "Your talent is so obviously beneficial to those around you. Your writing is so good, and your thinking is regularly on point. But it’s more than that. You have this way of showing up, cutting through BS, and helping us make sense of whatever nut we were given to crack. And the worst/best part? You make it look easy and feel fun."

    Senior Designer, Coworker

  • "Beyond her creative contributions, Candice has shown a deep commitment to supporting and mentoring her team. Her willingness to invest in others’ growth speaks volumes about her leadership and the collaborative culture she helps foster.”

    Kevyn Faulkenberry, Senior Director + Boss

  • “I’m consistently impressed not just by the caliber of your creative work, but by how you work. You listen deeply, translate complex needs into clear, compelling ideas, and make every collaboration feel thoughtful and effortless. You bring both strategic insight and genuine care to the process, which builds trust quickly and keeps us coming back project after project.”

    Director of Marketing Strategy, Client