HEALTHCARE

I had the chance to work alongside and learn from the seriously talented team behind Xyzal’s prescription-to-OTC launch and the Nigel the Owl campaign, contributing copy and creative across multiple channels.

Not my owl. But I was lucky enough to be part of his world.

It was also my crash course in healthcare marketing: learning from people who knew the space inside and out, navigating the guardrails of a highly regulated category, and still finding ways to make the work smart, memorable, and human.