The Fiber of Our Being
Our work on this high-impact anamorphic board & campaign in Las Vegas won an
In-House Agency Forum (IHAF) 2024 Creativity Award.
My role: Concepting, Copywriting, Creative Direction, Casting, Cheerleading. Also, Music Selection, Moral Support, and a few Midnight Meetings.
Our world balances on a single glass strand, less than a tenth the size of a human hair. That tiny fiber, and millions like it, is a lifeline, strong enough to span the globe and big enough to offer a world of possibilities.
It is, in many ways, the fiber of our being.
