This was a foundational brand moment for Cox Communities—building a scalable video campaign and stock photography library designed to define how the brand shows up across every touchpoint.

I led the work end-to-end, from initial concept through execution. That meant shaping the creative direction, writing scripts, casting talent, planning the shoot, and directing on set.

The goal was to create a cohesive, human-centered visual system that could flex across B2B2C audiences while staying unmistakably on brand. The result was a library of assets that continues to power campaigns, sales materials, and digital experiences—bringing consistency, emotion, and clarity to a complex offering.